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|Digital Consumers and The Law. Towards a Cohesive European Framework +||Letters (b), (c) and (e) of art. 6 of the Data Protection Directive are called the ''“data minimization principle”'': personal data must be adequate, relevant and not excessive in relation to the purposes for which they are collected, and they may be kept in a form that permits identification of the data subject for no longer than is necessary for the purposes for which the data were collected, and they may be collected only for specified, explicit and legitimate purposes and no further processed in a way incompatible with those purposes. +, ''Privacy as currency'' (HELBERGER p. 162). The processing of personal data is today not only a method to facilitate the core business model, but it is becoming the core of the business model. This collection may be done explicitly through registration forms, tacitly through sharing personal information on social network, or secretly via cookies. Cookie: it is placed on an Internet user's computer and enables that computer to be recognized during subsequent visits; they may be functional when cookies when used for a service explicitly requested by an Internet user; they are tracking cookies when used to minutely register the Internet behavior of Internet users (HELBERGER, p. 160). +|